Our story


Invented 4 kids™ was founded in 2014 by inventor/entrepreneur Guus Welling. He is the father (a.k.a. experience expert) of Evelien (2007) and Teun (2009).

His first ideas date back to his time as a student. After a number of years experience in sales and marketing he started work in 1999 on developing his first idea and introducing it to the market, the ‘Magic wee sticker’™.

10 years later millions of little boys both inside and outside the Netherlands have learned to aim properly at home and/or at their infant school with the help of Magic wee stickers™. This success was followed by the Magic Potty Training™, a potty training idea based on the Magic wee sticker™ which encourages children to become potty trained more quickly.

In 2014 Invented 4 Kids™ introduced the Baby Shower Glove™ to the market. This product affords you a better grip on your baby under the shower. The idea came from another inventor and it was developed by Invented 4 Kids™. We are very proud of the fact that we won no less than two Baby Innovation Awards with the Baby Shower Glove™ in 2015!

On the look out for the best baby ideas
The ultimate aim of Invented 4 Kids™ is to make the very best baby and children’s products from the best inventions. Products from Invented 4 Kids™ must also satisfy a number of important criteria: they are completely new, they are really nice, and they provide a solution to a clearly defined problem.

In order to continue growing, Invented 4 Kids™ is looking for good ideas that satisfy these criteria. Do you have an idea for a new baby product? Then enter your idea for the Best Baby Idea™.

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